Advertising disclosure
kingdomcasinogb.org is free to read. This page explains who pays for it.
How the site makes money
The site's income comes from affiliate commission: a payment from the operator, or its affiliate programme, when a reader who clicked one of our links opens an account. We do not sell banner space, sponsored articles or "featured" placements, and we do not charge readers for anything.
What that means for content
An affiliate model gives any site an incentive to be enthusiastic. We manage that conflict in three ways. The operator has no editorial input. The licence and its limits are stated on every relevant page. And we tell readers when a GB-licensed alternative would serve them better, even though we earn nothing from that advice.
How promotional elements are labelled
- Buttons such as "Visit Kingdom Casino" are calls to action that lead to the operator. They are promotional by nature and always go through our
/go/route. - Those links carry
rel="sponsored"so search engines can identify them. - Offer descriptions are the operator's terms as we understand them, not our endorsement of the offer.
UK advertising rules
Gambling marketing seen in the UK has to meet the CAP Code, overseen by the Advertising Standards Authority, wherever the operator is licensed. We aim to meet those rules: no appeal to under-18s, no suggestion that gambling solves money problems, and no pressure to play.
What we turn down
We do not accept payment to change wording, remove a criticism, raise the prominence of an offer or publish a press release as an article. We do not accept free bets, free spins or hospitality in return for coverage. If the commercial arrangement with the affiliate programme ever changed in a way that affected readers, for example an exclusive offer, we would say so on the relevant page.
Questions
If anything on the site looks like advertising that is not labelled as such, email [email protected] and we will look at it.